There are other companies competing for the top spot to become the leading brand in e-commerce, but we chose a specific niche and launched our website under the name "The Puffer Jackets." At first, we were having trouble, but the brown puffer jacket gave us the boost we needed to start this enterprise. This jacket went viral and people came to know about our store. After that, we began to get additional orders for various coats, and today we are a well-known brand.

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